Intensive and dedicated week of co-working with IKRA to solve your marketing challenges

Brand Sprint

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Want to update your brand platform and communication strategy?»

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Need to adapt your brand to a new market?»

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Need to reconsider your current brand positioning after market changes?»

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You need branding for a new product?»

Brand Sprint

According to our clients

Brand platform

Tone-of-voice

3 days session

Any location online/ offline

10-40
people

Funnel mechanics

+ 2 weeks of research
+ 3 follow-up weeks of supervision

Interviews with the team

Analysis of the company’s reports to develop a deep and shared understanding of the challenge and the context

The expert with support of the learning experience designer is creating a program for the sessions

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Presentation of the results of the research

Presentation of the results of the session to the extended team

What’s in the box?

Preparation 1-2 weeks

Dedicated industry expert + tailored research to address your challenges

Professional approach to designing learning experience focuses and develops your team

Improving your team’s skill set while working on real company tasks

Co-creation sessions

Report and follow-up

In-depth interviews

Analysis of best practices

Facilitated discussions and written documentation of participants' ideas

Frameworks from Design Thinking, TRIZ, TOC, Lateral Thinking, CRAFT, JTBD

Gamified exercises and energizers

Generation of approx. 50-100 new ideas of activations in different channels

OKR session, clear next steps and key takeaways

Written final report

Retrospective session

Follow up meeting

Deliverables of the sprint

For your company

Addressed metrics:

Which increases:

For your team

Brand pyramid well-built with your own team

Brand communication toolkit for your marketing team & agency

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Complete backlog of brand activation ideas for each part of the funnel

Personal tasks synced with the overall communication strategy.

Logical structure underpinning the guide

Defined tone of voice

Cross-functional understanding of the brand's role in the various tasks

Brand awareness

LTV

NPS

Retention rate

Employee engagement rate

Creative competencies of the team

NPS (Net Promoter Score)

CSR (Corporate Social Responsibility)

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Defined action-list, with deadlines, and responsibilities

Employee Lifetime Value

Talent acquisition cost

Staff turnover rate

Attraction for HR Brand

Funnel metrics from awareness to loyalty

Who should join the sprint as participants?

We recommend bringing team leaders from cross-functional teams and key specialists, who are responsible for further implementation:

Marketing managers

PR managers

Product managers

Brand managers

10-30 participants

depending on the size of your company

Key experts for the sprint

Cases

Case

To provide a brand sprint for a famous online coding bootcamp Practicum to find the right brand platform, fitting the right target audience in the USA.

Results

30% growth of the leads for the bootcamp via successfully built and tested brand platform with an archetype fitting the market, funnel mechanics and updated userflows.

Approach

We went through 3-steps brand sprint with a qualitative research and further offline co-creation sessions in Belgrade with all key experts from Practicum gathered altogether.

Let's get visionary together

By clicking on the button, you can book a call time that is convenient for you using our Calend.ly account

Book a call with our team to find out how your company can benefit from our cooperation.

Brand Sprint is designed to tackle brand management tasks, including brand pyramid development, mission statements, positioning, etc. We guide your team through all stages of unleashing the full potential of your brand in a span of 4-5 days.